Your accounts are held at Dream First Bank, Member FDIC, and every connection is secured with bank-grade encryption. Profit First moves money between your own accounts. It never spends or invests on your behalf.
- meet the book author
The profit first Story
I wrote Profit First so business owners could have what they actually deserve. They support our economy. They deserve profit. This is the app that makes it happen. 
Creator of the method, Author of Profit First, 1M+ readers
- How it works
The same method, two ways to run it.
Same four steps. The difference is who moves the money.
With Dream First Bank
Automated
Set up the 5 accounts
Get it opened with Dream First in less than 10 minutes.
Get it opened with Dream First in less than 10 minutes.
Set your percentages
Allocate % of income across four accounts.
Allocate % of income across four accounts.
Income arrives
A deposit lands in Income.
A deposit lands in Income.
The split
Income splits four ways automatically.
Income splits four ways automatically.
With any bank
manually
Set up the 5 accounts
You connect your 5 bank accounts via Plaid.
You connect your 5 bank accounts via Plaid.
Set your percentages
Allocate % of income across four accounts.
Allocate % of income across four accounts.
Income arrives
The app reads your deposited income.
The app reads your deposited income.
The split
App reminds. You move it manually.
App reminds. You move it manually.
- Stories
Relief, in their words.
App Store
4.8
· 12,000+ Ratings
Play Store
4.7
· 9,800+ Ratings
Trustpilot
4.6
· 5,000+ Ratings
- PROOF That IT WORKS
Real businesses. Real profit. Real control.
$1M
allocated to Profit
accounts by App users
1.5k
businesses
signed up
89%
report less month-end money stress
across the App Store and Google Play
- Sound familiar?
You’re not bad with money.
You were given the wrong formula.
Every Small Business Owner
“There’s money in the account… so why does payroll still scare me?”
Also said last quarter
“I’ll pay myself properly next quarter.”
Every April
“Taxes are going to hurt. I just don’t know how much yet.”
The Hope-and-Pray Method
Sales – Expenses = Profit
Profit is whatever’s left at the end. Most months, that’s nothing.
The Hope-and-Pray Method
Sales – Expenses = Profit
Profit is whatever’s left at the end. Most months, that’s nothing.
- Behind the Method
Dream First Bank, a real, regulated U.S. bank, not a startup holding your money. Your deposits carry the same federal protection as at any big-name bank, and the bank’s backing is what makes the app free.
1906
serving small businesses for over a century
$250k
FDIC insurance per depositor
$0
hidden fees, monthly or otherwise
“Moving banks felt like the scary part. It took ten minutes and my money is as protected as it ever was. Now it’s just organized.”
Jessica Parker
Bakery Owner
- Behind the Method
The quiet tricks that make it stick.
Three ideas from the book, built into the app, so doing the right thing is the easy thing.
Out of sight, out of spend
Profit and Tax sit in separate accounts you don’t look at. When the money isn’t in front of you, the temptation to dip into it disappears.
Start where you are
Begin at 1%. The app nudges your percentages up only when it’s comfortable. No overhaul, no shame. Just steady progress you can feel.
On a rhythm, not a whim
Allocations run on the 10th and 25th of every month. Profit becomes a habit you never have to remember to keep.
- Questions
The doubts, answered here.
No buried help page. The things people pause on, handled right at the decision.
Can I keep my own bank?
Your accounts are held at Dream First Bank, Member FDIC, and every connection is secured with bank-grade encryption. Profit First moves money between your own accounts. It never spends or invests on your behalf.
Won't taking profit first starve the business?
Your accounts are held at Dream First Bank, Member FDIC, and every connection is secured with bank-grade encryption. Profit First moves money between your own accounts. It never spends or invests on your behalf.
Is this accounting software?
Your accounts are held at Dream First Bank, Member FDIC, and every connection is secured with bank-grade encryption. Profit First moves money between your own accounts. It never spends or invests on your behalf.
Do I need to be good with numbers?
Your accounts are held at Dream First Bank, Member FDIC, and every connection is secured with bank-grade encryption. Profit First moves money between your own accounts. It never spends or invests on your behalf.
What happens after the 30 days?
Your accounts are held at Dream First Bank, Member FDIC, and every connection is secured with bank-grade encryption. Profit First moves money between your own accounts. It never spends or invests on your behalf.
Profit First in your pocket.
Check your four balances, watch profit build, and approve allocations from anywhere. The whole method, on the phone you already carry.
